Supplements alone won’t make you healthy or build a great
physique. Only exercise, smart lifestyle behaviors and nutrition do. And that
will never change. Supplementation will never overshadow a healthy lifestyle,
exercise, and diet.
That said, there are safe, natural substances that have been scientifically proven to boost strength, muscle endurance and growth, fat loss, general health and well-being, and more. But finding a supplement and supplement brand that you According to Brandt Beal, CEO of INDUR, “the supplement industry is notorious for doing anything to make a buck and doing very little to actually help improve someone's health.” He are the issues he’s encountered with the supplement industry.
NO Oversight
In the US supplement companies operate with no regulatory
oversight from the Food and Drug Administration. Companies can use any
ingredient and dose they choose.
Virtually anyone can start a supplement company. That’s scary considering you ingest
supplements.
Marketing Gimmicks
Most supplements can’t deliver even one-tenth of the overblown, scientifically bankrupt promises made on their product labels, in their flashy, million-dollar ads, and by their squad of "sponsored athletes."
They’re in the business of selling sizzle, not steak, and their rallying cry is “there’s a sucker born every minute!”
Poor Value
Supplement companies are notorious money-grubbers, and their products are typically marked up 6 to 12 times by the time they’re sold. That means you’re mostly paying for advertising, importer fees, retail markups, sales commissions, and wholesaler’s profits.
Lackluster Ingredients
Many of the ingredients in health and fitness supplements have never been scientifically proven to do much of anything, let alone deliver the benefits you’re paying for. Even worse, many popular supplement ingredients have even been proven ineffective.
Underdosing
Just having good ingredients isn’t enough -- you need to have good doses, too. And that gets really expensive, really fast. That’s why most supplement companies skimp and use small, inexpensive (and ineffective) doses, betting that you won’t know the difference.
Artificial Flavors, Sweeteners, and Junk
While artificial sweeteners, food dyes, and other chemicals commonly found in supplements may not be as dangerous as some people claim, there’s evidence that ingesting enough of them regularly can be harmful to your health.
How INDUR is Changing the Game
When Brandt Beal founded INDUR in 2017 he was determined to change the game. In a recent podcast this is what Brandt had to say. “Over-hyped, under-performing nutritional supplement and skincare products have been the standard. We have carefully researched, developed and selected products that are unlike anything you can find in your neighborhood nutrition store. You get exceptional value and quality since we cut out the middlemen and sell directly to you.
Having products that contain only proven ingredients that are backed by scientific studies at proven doses makes our job harder, and we don’t make nearly as much profit per bottle as our competitors, but it means our products represent a standard by which all others can be judged. And that matters a lot to us.
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